The one question that saved Ferrari.

In July 2024, a Ferrari executive received WhatsApp messages that seemed to come from CEO Benedetto Vigna, followed by a call in an imitation of his voice. One simple question from the executive ended the call.

01The case
Date
July 2024
Where
Italy
Target
A Ferrari executive
Method
WhatsApp messages in the CEO’s name, then a call imitating the CEO’s voice
Outcome
No money lost; the company opened an internal investigation

One Tuesday morning, a Ferrari executive received WhatsApp messages that appeared to come from CEO Benedetto Vigna. They did not come from Vigna's usual business number, but the profile picture was his. They spoke of a big planned acquisition, of needing the executive's help and of a non-disclosure agreement a lawyer would send.

In the call that followed, the caller convincingly imitated Vigna's southern Italian accent. He said he was calling from a different number because the matter was confidential, that the deal faced some China-related snags and that it required a currency-hedge transaction.

The executive noticed slight mechanical intonations. Saying he needed to verify the caller's identity, he asked a question: what was the title of the book Vigna had recommended to him a few days earlier? The call ended abruptly. According to Bloomberg, citing people familiar with the matter, Ferrari opened an internal investigation; the company declined to comment.

02What we learn

A voice is easy to imitate; a shared memory is not.

  • A question only two people could answer tested who was really speaking.
  • A different number, secrecy and haste: three warning signs at once.
  • This time an attentive ear was enough — but not everyone can hear small mechanical traces in a voice.

SynVoi looks for the synthesis traces a human ear can miss while the conversation is still going and flags a suspicious voice; the final call stays with your team.

03Sources

This post is compiled from the public news reports below; figures and dates are as reported in the sources. The image is illustrative.

  1. Bloomberg (Gulf News)Ferrari narrowly dodges deepfake scam simulating deal-hungry CEO
04More news

All news

05Contact

Catch the cloned voice before the call ends.

Try SynVoi free with your own recordings, or request access for your organisation.

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